L’Attitude Ventures
Quick Facts
| Type | VC Firm |
| Focus Areas | Latino-Owned Businesses |
| Stage(s) of Investment | Early Stage |
| Typical Check Size | Not specified |
| Geographic Focus | National (U.S.) |
| Website | https://lattitudeventures.com/ |
About
L’Attitude Ventures, founded by Sol Trujillo, targets Latino-led businesses, aiming to shift perceptions and channel capital into this powerful but underfunded entrepreneurial segment.
Investment Approach
The firm uses data-driven advocacy to elevate Latino founders, aligning capital flow with the economic potential of Latino businesses.
Why It’s Worth a Look
Combining demographic insight with investment, L’Attitude is ideal for Latino entrepreneurs seeking capital and representation in the VC ecosystem.