Serena Ventures
Quick Facts
| Type | VC/Angel Fund |
| Focus Areas | Consumer Brands, Software |
| Stage(s) of Investment | Early-stage (Seed, Series A) |
| Typical Check Size | Not specified ($111M fund total) |
| Geographic Focus | U.S. |
| Website | https://www.serenaventures.com/ |
About
Founded by Serena Williams in 2014, Serena Ventures aims to empower underestimated founders, with approximately half of its portfolio comprising women and people of color. Williams raised a $111 million fund in 2022 and has backed over 77 companies including diverse-backed brands like Parfait, Billie, and Mayvenn
Investment Approach
Serena Ventures looks for consumer brands and software solutions that enhance daily life and demonstrate strong potential, particularly those led by underestimated founders.
Why It’s Worth a Look
With celebrity impact, capital heft, and a strong diversity mandate, Serena Ventures stands as a uniquely visible and credible partner for underrepresented entrepreneurs.